Organizational behavior project emirates airlines business


  • Decision:

With the coming of globalisation, Human Resource Management had achieved the great attending from different organisation at planetary, international and local degree. In comparing to the past times when the Human Resources are merely considered as machine or trade good to acquire the work done, now they are considered as the most outstanding plus of the organisation. With such assets of deriving importance, Human Resource Management is considered as the cardinal map of the organisation to get, train, motivate, and keep the employees within the organisation. One such map of HRM which helps in efficient and effectual acquisition, motive and care of the Human Resources within the organisation is Organization Behavior. Human assets are the complex resources of the organisation as it is really hard to understand any individual both psychologically and behaviorally. OB proposes assorted theoretical accounts and theories to analyse assorted set of human resources so as to understand their working manner and heighten the public presentation expeditiously and efficaciously. It is that map of HRM which helps to analyse and develop the organisation at single, group and organisational degree. It helps to supply an effectual and efficient working environment to the Human Resources on the footing of using different theoretical accounts and theories at such degrees in order to accomplish overall public presentation efficaciously ( Introduction to Organizational Behaviour ) .

The undertaking aims to analyse the Organizational Behavior at Emirates Airlines, Dubai with the aid of comparing and contrasting assorted theories and theoretical accounts related with each degree of organisational development. Through the comparing of theories related with leading, personalities, acquisition, support, motive, interpersonal communicating, organisation design, alteration and concern theoretical account within the Emirates Airline, the undertaking tends to analyse the organisational behaviour of the organisation. The undertaking besides analyzes the external and internal environment of Emirates Airlines through SWOT analysis followed by a descriptive decision of organisational behaviour of Emirates Airlines.


Organizational behaviour is survey of behaviour relates to single, group and organisational squads working together for efficient and effectual operation executing. It surveies the expected behaviour of the individual within the organisation as every individual has his different set of biographical, psychological and behavioural features and no two people behave in a same manner. Human factors act as the most conducive factor in the operations and productiveness of any organisation and therefore analysing the behaviour of the person is really indispensable and inevitable for any organisation. Assorted research surveies suggest that an person, his background, societal position, educational background, societal groups, and other situational factors affect the behaviour of the person to a big extent. Directors must be able to explicate, predict, evaluate and modify the single behaviour within the organisation through using assorted theoretical accounts and theories of the organisational behaviour. The determination of directors mostly depends on cognition, accomplishments and ability of managing larger groups holding the diverse state of affairss. The value system, organisational civilization, Work environment, emotional intelligence, and occupation design are the critical elements of analysing the human behaviour in the organisation. Cause and consequence relationship and the organisational civilization are besides really of import factors to modify the single behaviour ( Introduction to Organizational Behaviour ) .

The undertaking analyzes the Organizational Behavior within the Emirates air hoses through comparison and analysing assorted theories of OB and its theoretical account followed by the SWOT analysis and concern theoretical account of the organisation.

Company Background:

Emirates Airlines is the international air power organisation based in United Arab Emirates supplying commercial air transit services across the universe. It is runing as an independent entity under a common direction referred to as the Emirates Group. Emirates Airline, headquartered in Dubai, UAE was founded in the twelvemonth 1985 with its first flight originating from Mumbai and Karachi. The air hose characterized by high efficiency and flexibleness has helped beef up Dubai and the UAE as a premium universe category hub non merely for trade and concern but besides for civilization and athleticss. The air hose is basically a polar nexus between continents, pulling on the extremely advanced civil air power substructure in the UAE. Emirates Airlines has raised to the esteemed ranks as one of the top international air hoses. This has been accomplished as a consequence of the acceptance and encouragement of just competition, transparence and an unfastened skies policy ( Annual Report, 2010-2011 )


Emirates Airlines with its exceptional cognize how, is good positioned for continued future growing and success doing headway against from a history of leading accomplishments. Through high professional criterions, committedness and a frontward looking vision, it will go on on the way of excellence and prosperity. And it pays greater accent over the corporate citizenship and societal duty to determine its hereafter ( Our Vision and Values ) .


Emirates Airlines exist to present universe category in flight experience with a sense of friendliness, heat, single pride and overall organisational spirit ( Our Vision and Values ) .

Figure: Organizational Structure of Emirates Airlines:

Major Stakeholders:

At Emirates, the stakeholders are built-in to its attempts that have resulted in superior client satisfaction, evaluations and fiscal public presentation in a extremely competitory industry.

The direction ensures that employees have an gratifying work environment while supplying the same sort of heat, caring and unforgettable experience for the clients.

They put in an unprecedented attempt to beef up community relationships that in bend output a long term wages for the company.

The company strives to better the dealingss with the operating providers to keep the competitory border in the providers market ( Our Vision and Values ) .

Merchandise Market Operationss:

Emirates Airlines operate in more than a 100 finishs across 70 states worldwide and has driven Dubai in acquiring established as a commercial centre and air power hub of the Middle East. The company operates 1200 flights on a hebdomadal footing across six continents from its base Dubai International Airport. The phenomenal growing in its market operations is reflected in 170-plus aircraft in a quickly spread outing fleet, comprising of the latest Airbus and Boeing Aircraft. Furthermore, Dubai ‘ s province of the art Terminal 3 is used entirely for the Emirate ‘ s air hoses flight. In the old twelvemonth, the company booked traveling of 34 million riders of different nationalities ( Annual Report, 2010-2011 ) .

Emirates ‘ Value Chain:

Emirates Airlines is good known for pull offing its operations copiously and has adopted perpendicular integrating into its nucleus concern construction by integrating diversified belongingss. The company straight operates its check-in, service desks, get oning and sofa services, luggage and handling and airdrome push dorsums ( Annual Report, 2010-2011 ) .

Emirates ‘ Fiscal Performance:

Emirates Airlines booked immense net incomes in the last fiscal twelvemonth, the largest of all time achieved in its history. There was a considerable addition of 51. 9 % in profitableness making to AED 5373 in comparing to AED 3, 538 in the twelvemonth 2009, the grosss being the chief driver. Revenues grew significantly over the last few old ages entering the comparative growing of 25 % severally. ( Annual Report, 2010-2011 )

Beginning: ( Annual Report, 2010-2011 )

Open to Competition:

Emirates Airlines is a advocate of unfastened, international competition. It is motive that drives them to accomplish more in an unfastened planetary economic system. They continually analyze capacity and demand on paths that persuades them to come in markets under-served by the rivals and accomplish a competitory border in footings of trade, lading and air travel demand. Many of the new international finishs include Dakar, Senegal ; Prague, Czech Republic ; and Basra Iraq ( Annual Report, 2010-2011 )

Organization of Operations – Emirates Airlines:

Emirates Airlines clearly have a distinguishable advantage over other air hoses in the industry owing to the effectual executing of operations scheme across the organisation that forms a strong pillar of its overall corporate scheme. The overall organisation of operations is dependent on competitory dimensions refering to operational costs and efficiency, client service, employee and labour dealingss and incorporate engineering ( Annual Report, 2010-2011 ) .


Organization Behavior is the survey which involves assorted theories and theoretical accounts related with the person, group and organisational behaviour and alterations. The theories and theoretical accounts related with organisational behaviour within Emirates Airlines are compared as follows:

Compare and contrast of different theories:


The term personality has been derived from the Latin word “ character ” which means to “ talk through ” . The Latin term represents the masks worn by the histrions in the ancient Rome and Greece. The general use of the word “ personality ” indicates the function played by a individual in the populace. The personality of an person is personal, alone and a cardinal determiner of his behaviour. Due to the differences in the personality, individuals differ in their manner of managing different state of affairss.

Personality Traits:

Personality traits are lasting features which help in description of the behaviour of single. The more consistent the characteristics and the more repeatedly they occur in the varied state of affairss, the more important that characteristic is in depicting the individual.

Sl. No

Personality Traits



Less Intelligent

More Intelligent



Affected feelings

Emotionally more stable



















Group dependant






Chris Argyris ‘ Immaturity-Maturity Theory related to Personality:

Chris Argyris proposed that personality of a individual grows along a continuum from immatureness as an baby to adulthood as an grownup. He recognized seven features in the continuum which are as follows:

Sl. No

Immaturity Features

Adulthood Features



Few ways of behaving

Diverse behaviour



Shallow Interests

Deep Interests

Subordinate place

Super ordinate place

Short-time position

Long-run position

Lack of self-awareness

Self-awareness and control

Learning and Support:

Learning is considered as the comparatively lasting alteration in the behaviour of the person in relation to both the internal procedures such as thought, emotions and attitude and discernible activities. There are assorted theories of larning which can be considered by the Emirates Airlines to heighten the person and organisational development based on larning. These are as follows:

Centripetal simulation theory which explains that the effectual acquisition occurs merely when the senses of an person are stimulated by the environment.

Reinforcement Theory was developed by Behaviorist school of Psychology by B. F. Skinner who believed that behaviour is the consequence of the effects. If the behaviour provides positive consequences so the scholar repeats the same actions.

Cognitive Gestalt attack emphasize on the experiences, significance, job resolution and the promotion in penetrations within the person.

Holistic Learning Theory chiefly relates to the complex set of elements in context to personality of the person which need to be activated for effectual acquisition.

Facilitation Theory stress on larning through an pedagogue or facilitator.

Experimental Theory calls for four phase larning procedure as shown in figure:

Beginning: ( Theories of acquisition, 2002 )

Action larning attack links the practical universe in action through a comparative procedure ( Theories of acquisition, 2002 ) .

Motivation in Work Settings:

Maslow ‘ s hierarchy of demand motive theory suggests that there are fundamentally five demands of any single which are related with their satisfaction and motive degree. These five demands are physiological demands, safety demands, societal demands, ego esteem demand and self realization demand. As one demand acquire fulfilled the consecutive demand gets generated within the person and act as his motivational factor. While Herzberg ‘ s two factor theory suggests that there are some factors which consequences to satisfaction among employees and there are other factors that help in forestalling dissatisfaction among the employees. Herzberg states that “ No Satisfaction ” is opposite of “ Satisfaction ” and “ No Dissatisfaction ” is opposite of “ Dissatisfaction ” . Fredrick Herzberg proposed Two Factor Theory after carry oning his research on Maslow ‘ s hierarchy of demand motive theory. He conducted research on 200 employees by inquiring them the factors at that their workplace which satisfies or dissatisfies them. The consequences of the survey depicts that the intrinsic factors leads to satisfaction while extrinsic factors leads to dissatisfaction. Maslow ‘ s theory focuses on the hierarchy of demands which motivate people, Herzberg theory though based on Maslow ‘ s theory but it argued that there is a basic relation between single and his work and his attitude towards the work determines his success and failure. Herzberg argued that motive is non dependent on the demand of the person while it depends on his outlooks from the work. Herzberg observed that Hygiene factors are related with the physiological, and safety demands of Maslow ‘ s theory and Motivations factors are related with the societal, esteem and self realization demands. Maslow ‘ s theory defines basic model for employee motive while Herzberg ‘ s theory helps to diminish dissatisfaction and addition satisfaction through actuating them ( Sandra Graham ) . Vroom ‘ s theory is based on the ends or results of people which they prefer more as compared to other factors of motive. Thus for them sing the feeling of being satisfied is to accomplish their result or end successfully. The term valency is used to show the feeling for peculiar result ( Miner, 2005 ) .

Vroom ‘ s anticipation theory is based on the belief of employee:


It refers to the emotional beliefs of the single towards the results or wagess associated with the work. It is related with the first or the 2nd order result.


It refers to the outlooks and degree of assurance from the employee that what he is able to make in order to make the first order result.


It refers to the really feeling of the employee that whether they will really have what they desire even if they are assured by their director ( Vroom ‘ s Expectancy Theory ) .

These full factors interact with each other to develop a motivational force which is represented with the aid of following expression:

Valence*Expectancy ( Instrumentality ) = Motivational force

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Figure: Vroom ‘ s anticipation theory

Beginning: ( Vroom ‘ s Expectancy Theory )


Leadership is really indispensable for the organisation to work heartily in squad there are three types of leading manners such as:

Autocratic Style who ever dominates the employees and wants to acquire the work done by power and authorization.

Democratic Style which believe in working reciprocally in squad with the coordination of all the employees.

Laissez Faire which depends on workers to acquire their work done as the workers wants to make it.

Among all the manners of leading, Emirates air hoses must follows the democratic manner in order to acquire the work done in the coordination of squad work.

Decision Making in Organization:

The procedure of determination devising requires the rational planning associated with the specific pick depending upon the demand of state of affairs. The different types of determination devising are as follows:

Reversible Decisions: Reversible determinations are those determinations which are non concluding and impermanent in nature. These determinations can be altered or modified in the state of affairss of incorrect pick of determination in the organisation or incase of failure of chosen option.

Irreversible Decisions: Irreversible determinations as clear by their name are lasting options. Once they have been made or taken, they become inalterable and unchanged. Organizations by and large choose irreversible determinations when there is limited handiness or deficiency of options.

Quick Decisions: Quick determinations are the determinations which have been taken immediately in the organisation due to the pressing demand of the state of affairs. Not every director is able to take speedy determinations, merely effectual directors and functionaries can do instant and accurate determinations easy. Quick determinations taken in to account the long term impact and results in the organisation.

Delayed Decisions: Delayed determinations may be regarded as the determinations which have been set aside by the determination shaper in waiting of the appropriate clip to be implemented. In organisational position the delayed determinations leads to loss of assorted concern growing chances.

Trial & A ; Error Decisions: In the test and mistake method of determination devising, the determination shaper effort to set about assorted classs of actions until the most suited option is left which appears as convincing and optimistic. Implementing a determination in the organisation utilizing the test and mistake method is the safest before doing any commitment towards any thing.

Experimental Decisions: An experimental determination is the determination which includes confidence and certainty of the old consequences before the execution of ultimate determination. In this method the determination shaper makes certainty about the optimistic and convincing nature of the enforced determination in order to guarantee the success and effectivity of the determination taken.

Conditional Decisions: In conditional determinations, the organisation is unfastened for other chances or options. In instance the determinations already taken got failed, there are other options to choose from them ( Types of Decision Making, 2011 ) .

Organizational Design and Culture:

Organizational Design, construction and civilization are driven by the values, vision and mission of the Emirates Airlines. The formal and informal communicating policies of the organisation besides helps to plan such construction and the civilization within the organisation is driven by the diverse employee forces from multicultural environment which emphasize a batch on the organisational civilization.

Organizational Changes and Stress Management:

Change is the fact of life and opposition is the inevitable factor interrelated with the alterations. Emirates air hoses is known for accommodating and pull offing alteration within the organisation in the most advanced and effectual manner.

Business Model of Emirates Airlines:

The current concern scheme of Emirates Airlines is being through put to deathing the sustainable strategic concern theoretical account which focuses on the unfastened skies environment and provides a complete advantage to the organisation. The theoretical account remains same for each and every subordinate and group which helps in the consistent attack of the organisation for each and every scheme. The sustainable concern theoretical account provides a geographical advantage for the Dubai Hub as a cardinal International Gateway ( Annual Report, 2010-2011 ) . The strategic concern theoretical account works on following premises:

Low Cost Economies.

Toothless workers.

Government support.

Fleet Cost Economies.

Strategic Distance.

Opportunist Strategy.

Well Positioned hub. ( Namaki, 2007 )

SWOT Analysis of Emirates Airlines:



Global Market Reach:

One of the biggest strength of Emirates Airlines is that its concern operations are spread in most of the states, all over the universe. It is helpful in increasing the profitableness of the house by increasing the figure of clients from the whole universe.

Competitive Advantage over other Organization:

An of import Strength of the Emirates Airlines is its fight, which enables it to hold a competitory advantage over other houses. It is one of the best air hoses in the Middle East and other air hoses are inferior in forepart of it in footings of market, client, resources, and profitableness etc.

Good Servicess to Customers:

Emirates Airlines ensures the qualitative services for its clients which is its another strength, as good services helps in acquiring new possible clients by the word of mouth promotion and besides help an organisation to retain its bing clients.

Adaptability to Environment:

Emirates Airlines is good at pull offing alterations of dynamic concern environment and is capable to execute good by accommodating advanced techniques.

Net income Maximization:

The figures of Emirates Airlines associated with the fiscal net income shows a consistent development in the tendency.

Customer Relationship Management:

Emirates Airlines is good at pull offing the good dealingss with the clients. It is rather helpful in the overall success of the organisation.

Development of Corporate Culture:

The Emirates Airlines have been successful in developing and implementing an effectual corporate civilization which can be credited with being responsible for the productive environment which can be found in the company.

Improvement in Servicess:

The services in the company have been invariably improved by agencies of the effectual schemes implemented by the disposal of the company. This is extremely indispensable due to the fact the uninterrupted development of the services ensures that the recent alterations in the tendencies and the environment presently being faced by the company. ( Emirates Group Annual Report, 2009-2010 )


Ineffective variegation:

The inordinate variegation of the services of the company resulted in unequal attending being given to any peculiar country and this resulted in the overall inefficiency in the workplace. Diversification is a utile tool if managed in a proper mode but if used in an wrong mode, it could take to the development of negative results and this would impact the overall productiveness of the company.

Excessive focal point on acquisition:

The extremely ambitious nature of the Emirates Airlines has led to the company indulgence in inordinate acquisitions and amalgamations by agencies of which the company desired to spread out its range of operations. This led to the divergence of the focal point of the direction from the company ‘ s primary dockets to the widespread and ambitious enlargement of the company ‘ s operations.

Lack of Risk Management:

The hazard direction techniques of the company ‘ s disposal were weak and were non successful in supplying the needed alleviation to the company in footings of the proper handling of the hazards associated with the concern, particularly in the country of variegation wherein the company has been confronting the most issues late. ( Emirates Group Annual Report, 2009-2010 )


Long Term Competitiveness:

The long term fight of Emirates Airlines opens assorted doors of chances for the company as it proves to be really helpful in making the good trade name image in the domestic every bit good as in the international market.

Advanced Servicess:

Another of import feature of the company is the consistence in supplying the advanced services. Invention in services leads to farther incursion of market and besides ensures the success in the bing market.

Huge Local Market:

Comprehensive domestic market helps in increasing the profitableness and chance for farther enlargement of the concern globally.

Market Penetration:

There is an chance in forepart of Emirates Airlines to perforate its market as it has several benefits like fight, big market size etc. It can besides section its market by the diversifying its services on the footing of different types of clients.

Business Expansion Capability:

Emirates Airlines has spread its concern operations non merely in the domestic market but besides in the international market, this enlargement capableness is chance for the company for making every international market which is further helpful for the state in heightening trade dealingss with the whole universe. It is non merely good for the company but besides good for the economic system of UAE as a whole.

Large Market Size:

Wide market enables the company to supply its services to the upper limit clients non merely in local but besides in planetary market.

Internet Selling:

Emirates Airlines uses up ranked information tools in its concern operations. It uses internet selling technique for the publicity of its merchandises and services which enables it in holding competitory advantage over others. ( Emirates Group Annual Report, 2009-2010 )



One of the serious menaces in forepart of the Emirates Airlines is its rivals. These rivals insist the company to diversify its concern operations so that it can keep its fight over others. But this proves to be a major menace as it besides diversifies the concentration or focal point of the company from bing concern.

Unable to travel with Inventions:

Emirates Airlines is unable to pull off the advanced schemes expeditiously and efficaciously. It proves to be another major menace in forepart of the company as it affects the smooth operation and profitableness of the organisation.

Unable in Forecasting the Demand:

Emirates Airlines is unable to calculate the demand of the services required by the clients, it consequences in assorted empty flights and the company bears losingss. Therefore incorrect prediction is besides another major menace for any organisation.

Legal & A ; Political Environment:

The company has to follow all the regulations and ordinances of the authorities of Dubai in the local market and other authorities in the planetary market. Certain ordinances hamper the profitableness of the company ( Emirates Group Annual Report, 2009-2010 ; Introduction to Organizational Behaviour ) .


Emirates Airlines is the most outstanding air hose in the Middle East which has established itself efficaciously in the market in past 25 old ages. Its sustainable concern theoretical account helps in accomplishing the overall competitory advantage in the planetary international market. The strategic capablenesss, competences, strengths and the sustainable concern theoretical account strengthen the strategic direction which finally leads to the fulfilment of strategic aims. The organisational civilization and working environment provided by the Emirates air hoses motivates the employee force to execute efficaciously and expeditiously which overall consequences to the accomplishment of organisational strategic aims. However some of the organisational behaviour theories and theoretical accounts so suggested in the undertaking could besides be applied to pull off and modify the person, group and organisational behaviour in the Emirates Airlines. With assorted attacks of leading, motive, larning, development, organisational civilization, alteration and emphasis direction, the Emirates air hoses would be able to fulfill the internal clients i. e. employees and therefore able to retain them for a long clip period within the organisation. Such attacks would diminish the employee turnover and helps the organisation to take the competitory advantage of the skilled and competent human resources so as to take the competitory advantage of the planetary market.